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Salesforce News, Tuesday, June 6,2023

New Research: 60% Of Marketers Say Generative AI Will Transform Their Role, But Worry About Accuracy

Vol 303 · Issue 1 · 2023-06-06

New research reveals that marketers estimate generative AI will save them over five hours of work per week - the equivalent of over a month per year*. Yet, while they see the technology as transformative to their role, marketers also note the need for human oversight, trusted customer data, and training as critical to successfully use it.

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New Research: 60% Of Marketers Say Generative AI Will Transform Their Role, But Worry About Accuracy