That DOS Won't Hunt: Hard Rock's Andre Gowens on Streamlining CX
InformationWeek, December 14th, 2022
Vice president of enterprise architecture discusses consolidating different digital customer experiences across Hard Rock's properties.
The Hard Rock brand is known widely with its cafes, restaurants, shops, and casino properties and customers who patronize its venues around the world. The trouble was there were different digital experiences for customers who engage with different branches of the company. This became increasingly complicated as more properties and venues were acquired and added to the mix.