How IT Leaders Are Driving New Revenue
CIO, Monday, July 24,2023
Given their unique perspective across the company, IT leaders are in prime position to identify and execute revenue-focused initiatives. CIOs and executive advisors share tips on supporting top-line growth.
Sandwich-focused restaurant franchise Subway has some 37,000 locations worldwide, each of which faces a unique combination of factors, such as local competition and customer demographics, that impact sales and profitability.
But Donagh Herlihy, the company's chief digital and information officer, has a corporate-level solution to help each individual store determine 'the sweet spot of pricing' to optimize profitability for that restaurant.