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All issues › Volume 317, Issue 2 › IT News › Marketing

Navigating Responsible Marketing In The Age Of GenAI

ET Edge Insights, Tuesday, August 13th, 2024

Turn your old photos into lively videos! Make your grandmother laugh in a frozen photo! Get engaged with Leonardo da Vinci's Mona Lisa in an incredible conversation!

Or, relaxing on your couch, you stream 'Baahubali' again and again, but each time, take a fresh experience with new settings, unexpected twists and alternate endings. While watching the movie, you see an advertisement where you get recommendations for your favorite delicacy - Indian or continental. You get a notification on your phone that you can avail a 40% discount if you order within an hour. Isn't it like - the world is tailor-made just for you?

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