AI's in Style: Ulta Beauty Helps Shoppers Virtually Try New Hairstyles
NVIDIA News, Friday, December 20th, 2024
Leading beauty retailer's GLAMlab application uses the NVIDIA StyleGAN2 generative AI model for low-latency virtual hair style and color try-ons.
Shoppers pondering a new hairstyle can now try styles before committing to curls or a new color. An AI app by Ulta Beauty, the largest specialty beauty retailer in the U.S., uses selfies to show near-instant, highly realistic previews of desired hairstyles.
GLAMlab Hair Try On is a digital experience that lets users take a photo, upload a headshot or use a model's picture to experiment with different hair colors and styles. Used by thousands of web and mobile app users daily, the experience is powered by the NVIDIA StyleGAN2 generative AI model.