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All issues › Volume 322, Issue 3 › IT Vendor News › IBM

IBM And L'Oreal To Build First AI Model To Advance The Creation Of Sustainable Cosmetics

IBM News, Thursday, January 16th, 2025

IBM and L'Oreal announced a collaboration to leverage IBM's generative artificial intelligence (GenAI) technology and expertise to uncover new insights in cosmetic formulation data

This unique effort will develop a custom AI foundation model engineered to significantly increase the ability of L'Oreal Research & Innovation teams to reach extra performance and consumer satisfaction in every cosmetic category and every region of the world. The formulation foundation model is believed to be a first-of-its-kind in the industry, redefining AI innovation at the intersection of beauty, chemistry and technology.

The collaboration combines L'Oreal's unparalleled expertise in cosmetic science with IBM's cutting-edge artificial intelligence technologies for scientific discoveries, to unlock a future where science and technology can inform or help prioritize solutions that are both ecologically responsible and innovative.

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