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All issues › Volume 324, Issue 4 › IT News › AI

Retailers Say Agentic AI Is The Best Way To Boost Customer Sales

ZDNet, Tuesday, March 25th, 2025

This survey explains how AI agents are transforming retail operations - and there are lessons for all business leaders.

Seventy-five percent of retailers say AI agents will be essential for a competitive edge by 2026, according to the sixth edition of the Connected Shoppers report by Salesforce, based on a survey of 8,350 shoppers and 1,700 industry decision-makers.

Here is the executive summary of the report:

Stores' evolving roles enhancing the shoppers' journey: While digital channels multiply and social commerce gains momentum, physical stores expand their role as experience hubs and fulfillment centers that bridge digital and physical shopping journeys. Shoppers estimate 41% of their purchase volume will come from physical stores in 2026, down from 45% in 2024...

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