Hard Lessons From A Chaotic Transformation
CIO, Friday, July 25th, 2025
Persistence pays off after three years of digital and cultural change at a tourism giant.
Approximately 70% of all digital transformation initiatives fail to achieve their goals, often because companies chase shiny new tech while forgetting to address fundamental problems. I experienced this firsthand during a three-year project.
As part of a team with several consultants and research experts, I was involved in the nearly $1 billion transformation of one of the world's largest tourism companies.