Flash Storage Prices Are Surging - Why Auto-Tiering Is Now Essential
information age, December 8,2025
This article explores what you should do now that flash storage is becoming unsustainable for organisations
The global storage market is undergoing a shift and the result is a widening cost gap between flash and HDD that is pushing the industry back toward more traditional storage economics.
For years, data reduction technologies such as compression and deduplication masked the real economics of flash.
The rise in ransomware attacks also helped drive flash adoption. Organisations sought faster backups, quicker restores, and higher snapshot retention. Flash delivered these benefits, but the economics are breaking under current pricing conditions.
The market is clearly moving toward a hybrid approach built around intelligent tiering. The market is clearly moving toward a hybrid approach built around intelligent tiering.