How to Build an AI Strategy That Survives the Bubble Pop
Citrix, Monday, July 20th, 2026
Citrix's Brian Madden advises building AI strategy around invariants and open-weight models to survive a bubble.
Citrix VP and futurist Brian Madden examines how organizations should prepare AI strategies for a potential investment bubble collapse.
Rather than predicting whether a bubble will pop, Madden advocates focusing on invariants (capabilities that will exist across all possible futures).
He recommends building around open-weight models like GLM-5.2 that can be deployed independently of major AI labs, creating personal and organizational second brains, governing workspaces rather than models, and keeping data portable to ensure flexibility.