We're Asking the Wrong Question About the Cost of Enterprise AI
TechRadar, Tuesday, August 18th, 2026
Enterprises focused on AI price tags are missing the integration and value questions that actually matter.
The piece challenges conventional thinking about how organizations evaluate AI expenses, arguing that a focus on direct cost misses broader considerations.
Rather than asking only what AI costs, enterprises should examine ROI, integration complexity and long-term strategic value. The framing shifts the assessment from spend to return.